• MARKETING PROFESSIONAL

    I am a marketing pro who knows how to make brands shine and revenue skyrocket. I have honed my skills in SEO, marketing automation, social media advertising, and content creation to connect with audiences and pump-up ROI. From websites and blogs to emails and social channels—I can craft irresistible content that gets clicks and drives leads. Leveraging marketing analytics for data-driven decisions, I lead results-oriented teams to deliver outstanding results.

    EXPERIENCE

    JAN 2025- Present (contract)
    Director of Marketing
    Adashmore Creative | Perry Hall, MD

    • Advise CEOs on brand strategy, messaging, and marketing system development as a fractional CMO.

    • Lead brand positioning projects using audience insights and storytelling to drive market differentiation.

    • Built and executed marketing roadmaps aligned with business goals for clients without in-house leadership.


    JAN 2024- JAN 2025 (full-time)
    Director of Marketing Operations
    Tuscany Strategy Consulting | Baltimore, MD

    Design and enforce streamlined processes for business requirement gathering to shorten project timelines. Construct standardized reporting frameworks to amplify visibility of critical performance metrics and enable strategic, data-driven decisions across the organization.

    • Elevated direct web traffic by 69% through precision-targeted marketing initiatives.

    • Amplified social web traffic by 250% with enhanced social media strategies and engaging content.

    • Managed and executed comprehensive media strategies to enhance brand visibility, including building relationships with media outlets, coordinating press events, and crafting press materials.

    FEB 2020 - JAN 2024 (full-time)
    Director of Marketing
    Think Systems, Inc. | Baltimore, MD

    Supervise team of two direct reports, while overseeing delivery of top-notch marketing services to government services, commercial services, venture services, and innovation divisions of the organization. Responsible for implementing innovative marketing strategies to drive revenue growth and enhance brand visibility.

    • Drove 75% surge in organic website traffic by producing compelling original content and executing strategic search engine optimization tactics.

    • Accelerated company growth by 45% year-over-year through seamless execution of detailed inbound digital strategy.

    • Drove sales-qualified leads by devising and implementing highly targeted multi-channel marketing campaigns.

    • Developed brand identity, style guidelines, and brand messaging.

    • Established referral funnels and filled pipeline with new business by forging strategic and synergistic partnerships.

    • Created and executed IT Factor monthly magazine with 100% original content and resulting in influx of 200 new newsletter subscribers per month.

    • Orchestrated dynamic national conference, Think | INNOVATE, uniting 200+ C-level executives, business owners, and government leaders for two days of networking and actionable content with focus on operational excellence/innovation.

    JUL 2018 - FEB 2020 (full-time)
    Director of Marketing
    Complete Landscaping Industries | Bowie, MD

    Complete Industries is made up of three businesses all of which fall under my purview for managing marketing strategies, executing multi-channel marketing campaigns, and handling the day-to-day marketing activities that drive inbound leads.

    Complete Landscaping Service
    (B2B Commercial Landscape Co.)

    • Perform detailed SEO, keyword, competitive and social analysis to develop marketing strategies to increase inbound leads

    • Draft original content for the website, blog, email, and social channels

    • Implemented Insightly CRM with automated workflows to help the sales team increase conversion rates

    • Design all print and digital marketing assets

    Garden Goods Direct
    (E-commerce Retail Store)

    • Increased social conversions 600% in less than 6 months through community management, social advertising, and engaging content

    • Increased organic traffic to the site 75% through the creation of original content and strategic promotions

    • Manage Google Ads and shopping campaigns to monthly budget

    • Led the effort in a mobile first redesign of the website to increase the conversion of mobile visitors

    Patuxent Nursery
    (B2C Retail Storefront)

    • Coordinate events, media buying and planning, and direct mail campaigns for seasonal promotions

    • Implement and promote loyalty and other programs that drive customers to repeat buy

    • Create video, Instagram Live castings and other visual content to engage customers

    • Maintain local listings and the creation of local pages on the website to capture "near me" search traffic

    MAY 2016 – JUL 2018 (full-time)
    Marketing Manager
    NIC Maryland | Annapolis, MD

    Pairing private sector creativity with a deep understanding of how government works, NIC Maryland develops and markets digital government services without using taxpayer funds through a master contract with the State of Maryland. 

    • Increased online adoption of government services by 25% through direct mail, email marketing, social marketing and digital advertising campaigns

    • Design infographics, print and digital advertisements, event programs and other graphics as needed

    • Exhibit at several key industry conferences to promote services and cultivate new relationships

    • Plan, promote, and host quarterly partner webinar series

    • Submit partner services for notable national and international industry awards

    • Prepare monthly and quarterly reports to state executives detailing marketing performance mapped to annual key performance indicators

    • Led annual strategic planning efforts to define marketing benchmarks, budgets and goals for the upcoming year

    APR 2015 – MAY 2016 (full-time)
    Digital Marketing Manager
    National Investment Center | Annapolis, MD

    As the Digital Marketing Manager, I was a key contributor creating unique and engaging content through collaboration with key stakeholders, developed and implemented strategies in line with organizational goals, and was tasked with a mission to grow NIC's digital presence using a variety of marketing channels.

    • Implement digital marketing, and automation strategies to nurture new leads using Hubspot

    • Responsible maintaining the company website, leading the effort on launching a new site

    • Draft and promote original content for social media channels and blog

    • Manage PPC campaigns and online sponsored content opportunities

    • Design infographics, print and digital advertisements, event programs and other graphics as needed

    • Developed the content marketing strategy, style guide and social media guidelines for the organization

    JAN 2008 – APR 2015 (full-time)
    Director of Marketing Consulting
    OutMarket (formerly Vocus) | Beltsville, MD

    • Manage operations of the consulting department, including 18 direct reports

    • Implement digital marketing, and automation strategies to nurture new leads

    • Responsible for maintaining Salesforce, leading the effort of data migration

    • Develop new programs and standards of performance for successful completion of contractual obligations

    • Participate in strategic planning of new product features and roll-out schedules for internal staff and customers

    • Participate in 360 performance evaluations and hiring of new staff members

    • Provide monthly and quarterly reports to executives detailing operations, forecasts and staffing figures

    Vocus Marketing Consultant
    (MAY 2012 – APR 2013)

    • Designed, implemented and tracked performance of social advertisements and landing pages

    • Implemented lead scores to qualify leads based on demographic and online behaviors

    • Performed detailed SEO, keyword, competitive and social analysis

    • Developed email marketing templates, content and auto response schedules

    • Drafted press releases, blogs, email and social content tailored to the target audience

    Vocus Senior Professional Services Consultant
    (JAN 2009 – APR 2013)

    As a Senior Professional Services Consultant, I implemented Vocus Public Relation software for national and international client base concurrently managing 30 to 50 software implementation projects from contract to completion.

    Vocus Product Services Trainer
    (JAN 2008 – JAN 2009)

    Responsible for developing training curriculum for regularly scheduled classes in an online training environment to educate users on the features and functionality of the online services platform. Prepared and maintained training materials including a resource library for customers to self-serve.

    JUL 2007 – JAN 2008 (contract)
    Project Manager
    National Institutes of Health | Rockville, MD

    Under the Office of the Director, I served as the ongoing education coordinator and organizational effectiveness liaison managing six direct reports. Prepared weekly, monthly, quarterly, and annual reports concerning staff production, classroom/room rental usage, intern program status/budget, and contract compliance.

    JAN 2005 – JUN 2007 (full-time)
    Project Manager
    Health Stream Research | Columbia, MD

    Concurrently managed 50 active healthcare survey research projects from contract to completion.  Prepared custom survey instruments to client specifications and managed to deadlines while maintaining high client service scores based on quarterly assessment of client base. 

  • Marketing Strategies & Campaigns
    Web & Print Content Development
    Product Positioning & Branding         
    Graphic Design
    Creative Team Leadership                   
    Focus Group & Market Research
    Social Community Management 
    Public & Media Relations
    Brand Identity & Messaging
    Program & Project Management
    Event Planning & Execution
    SEO (Search Engine Optimization)
    SEM (Search Engine Marketing)
    Marketing Operations & Tech Stack Management
    Budget Planning & Management

    TECHNICAL SKILLS

    Marketing Software: Active Campaign, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premier Pro, Canva, Cision, Constant Contact, Criteo, Figma, Google Ads, Google Analytics, Google Merchant Center, Google Workspace, Hootsuite, HubSpot CMS, MailChimp, Marketo, Microsoft Dynamics, Microsoft Ads, Majestic, MOZ, Octopost, SEM Rush, Salesforce Account Engagement, Shopify, Sprout Social, Uberflip, Unbounced, WordPress

    Social Media Savvy: YouTube, LinkedIn, X (Twitter), Facebook, Instagram, Pinterest, TikTok

    Microsoft Office Suite: PowerPoint, Excel, Word, Access, Publisher, Project, OneNote, Teams

    SalesForce CRM Administration: setting up roles, profiles, permission levels, record types, pick lists, triggers, email-to-case, page layouts, syncing to third party applications approved by Salesforce, and creating custom email templates/surveys.

  • 2008
    The College of Notre Dame of Maryland | Baltimore, MD
    Bachelors of Arts degree in Business

    2000- 2002
    The Community College of Baltimore County |  Baltimore, MD
    ·  A.A. Associates of Arts; graduated summa cum laude

    2021
    SEO Fundamentals Certified
    SEM Rush | #53c519fe2b1624c

    Inbound Certification
    HubSpot

  • Women of Influence 2023Women of Influence 2023
    Issued by I95 Business Magazine | APR 2023

    I95 BUSINESS is a regional business magazine with stories about successful businesses and the people who run them. The 6th Annual Women of Influence showcases women in leadership that have made significant impacts on the organizations they serve and the communities they live in.
    Read Article Here

    Citizen of the Year Award
    Issued by NIC Inc | JUN 2018

    NIC's highest employee honor celebrating individual volunteerism. Each year, one individual who goes above and beyond in giving back to their community receives the Citizen of the Year award. This award was presented for the 2,00 hours of community service to multiple charitable organizations throughout the past year.

*Professional and client references upon request